Rehabilitation e-commerce market, looking forward to global opportunities, Wish2021 Global Annual Seller Summit is held deeply

Rehabilitation e-commerce market, looking forward to global opportunities, Wish2021 Global Annual Seller Summit is held deeply

Summary: This summit will be a LeTSTandard with key projects such as Wishstandards with Leet! On the afternoon of November 9, Wish2021 global annual sellers jointly held in Shenzhen ended in Shenzhen. This summit will be awarded by Lets, together with fun! For the theme, inviting many high-level and industry guest multi-angle re-discharge 2021 e-commerce development, looking forward to e-commerce future.

Wish also releases a Web-annual strategy at this summit, with a deep analysis of Wishstandards and other key projects, and help merchants seize opportunities and expand the global market.

(WISH2021 Global Annual Seller Summit) WishcfoviVianliu and Deputy Secretary-General of Shenzhen Cross-border E-Commerce Association, Shenzhen Zhongzhi Cross-border E-Commerce Research Institute, Xing Kang male, the opening ceremony and kicked off for this summit. (WISHCFOVIVIANLIU Opening) In the first topic sharing, WishctofARHANGKASSAEI issued a Wish annual strategy. Looking back in the first half of 2021, with the global home order relaxation and economic restart, consumer demand began to slow down, but Wish still had a batch of stable and loyal users. In the first half of 2021, Wish revenue reached 100 million US dollars, a year-on-year increase of 25%. Among them, the United States is the highest market for Wish sales, and the best selling products are clothing, interest, 3C electronics, etc. Looking forward to the next stage, Wish will enhance the merchant service and improve the user experience, launch a new Wishstandards project, assess high-quality merchants and give rewards; online merchants promotion platform, allowing merchants to create various promotion activities; adjust freight programs, improve global logistics System, etc. (WiSHCTOFARHANGKASSAEI publishing an annual strategy) As an important part of the Wish year strategy, the Wishstandards project will measure merchants from user ratings, order performance, and performance, effective logistics tracking rate, refund rate, Wish policy compliance, etc. Quality merchants. According to the head of the project, the product manager Danyu introduces, Wish will be inclined with high-quality merchants, including waterfall flow or other recommended sectors in Wish homepage; high-quality merchant badges will also be displayed in the whole process of shopping, helping merchants to establish Brand and faithful user groups; there are also commission discounts, faster, and other rewards.

Through Wishstandards project, Wish encourages merchants to continue to optimize consumer shopping experience, improve consumer satisfaction, and get long-term development.

(Wishstandards Project, Product Manager Danyu Sharing) Main Site Sharing More than 500,000.

43% of these users are Millennium generation, 90% of users activities are completed by mobile applications.

In terms of user behavior, Wish users like to browse interest-oriented waterfall streams instead of product search, Wish will continue to open up discovery of e-commerce shopping, through discovery shopping homepage, new promotion show, high-quality merchant exclusive sector, online video function, etc. Personalized shopping experience, and launch the second version of the merchant brand store to help merchants build a brand.

(Wish Chief Product Official Tarunjain Share) 2022, Merchants will face which opportunities and challenges of Wishluo’s head of the global merchants believe that considering the expected growth of mobile shopping and the huge opportunities present in the digital era, now is online Good time for the market transition.

Continue to expand the mobile shopping market, continuously optimize the consumer experience, meet the user needs, Wish is also online, supporting the development of merchants in different stages to help global merchants further expand their business.

At the moment, the Journey of the 2021 festival is coming soon, merchants need to be fully prepared in stock and logistics, and do a good job in the festival season.

(Wish Global Merchants Sarahluo Share) Coping E-commerce Opportunity, as the head of WISH China University Customers and Wish Electric Business Institute, Judyzhu summarizes the key to merchants’ efficient operation. From the international trend, the epidemic causes users to turn to e-commerce, and the concept of consumption will produce permanent changes. As the epidemic is alleviated, the consumer confidence index rebounds, the overall trend is good.

Merchants can use the WISH platform and their corresponding functions, improve talent efficiency, understand the core user portrait, focus on video marketing to increase traffic, layout store to enhance personalized experience.

WISH Electric Business The Institute will continue to work in China, serve Chinese merchants in terms of talent, selection, operation, and decision-making efficiency.

(Wish China’s big customers is responsible, the Dean of Wish Electric Business Institute Judyzhu) At present, many well-known Chinese brands have been stationed in Wish, and they have a trust with buyers on the WISH platform, and cultivate user mentality. Wish China Business Development General Ivychen introduced the 2022 China Merchant Development Plan, and how to demonstrate how Wish is operated through brand catalog, authentic seller certification, traffic promotion tools and promotional activities, providing equity traffic support, helping merchants Achieve results growth.

Wish is also working with brands to create various brands exclusive equity, and innovate factory direct supply models, providing users with a stable and high-quality factory product.

(Wish China Business Expansion General Ivychen), Wish China Business Development General Ivychen also held global commodities to global signing ceremony for global contract with the Onion Group in the World Brand Management Company Onion Group (Onionglobal).

Wish and onions will take this to build a new business in the strategic cooperation between cross-border e-commerce platforms. The onions will expand the global sales market through Wish, bringing consumers for Wish platform to bring global beauty, maternal and baby, fashion and other brand products. Complete the global commodity selling the world’s two-way outbound cooperation strategy.

(Wish and Onion Group Signing Ceremony) As a well-known cross-border brand representative, Aoki Technology Wish Brand Operation Director Sun Bo shared two months from 0 to 1 million experience in this summit. He expressed the choice of Wish, which is to see its intelligent recommendation algorithm and the Z generation user group, and also seize the trend of social business and brand e-commerce opportunities.

Specifically, the experience of practical exercises, he summarizes how the store is impact on product quality, logistics and platform rules, and three core indicators of traffic: single product trends, conversion rates and product reviews.

Advertising and rights in different sites require different traffic and product types.

Merchants, Wish also invited Shenzhen Titwo Technology Co., Ltd., Shenzhen Guandi Network Technology Co., Ltd., Saiwei Times Technology Co., Ltd., Ningbo Mile Lion E-Commerce Co., Ltd. as a representative, and Wish China Medium Merchant person in charge Rittazhao jointly participated in the billion-level cross-border seller, sharing export e-commerce to improve product quality and logistics experience, to create brand and supply chain experience and experience.

(100 million cross-border seller dialogue) The logistics industry in 2021 is still facing multiple challenges. Global air transport and shipping demand continues to rise, but air transportation capacity is lower than in 2019, and the cost is far higher than in 2019, and the sea is also affected by the port blockage. Wish China Logistics Legal Billzhang also reappears Wish in this challenge, how to make a stable A + logistics price, peak season guarantee program, merchant protection policy, A + logistics refund guarantee plan, new logistics order search tool Equal to improve logistics performance. Next, Wish will continue to strengthen the logistics matrix product of A + logistics, Wishexpress, UNI-Inventory, UNI-Freight transport, and build an efficient logistics environment.

(WISH China Logistics Head " COO Zhuang Jie also continues to dialogue on logistics, explore the opportunity and challenges of cross-border logistics in 2022, how to further enhance the user experience, overall stability and diversification options of logistics.

(About 2022 Global Development Dialogue) In addition to the conversation, Wish also issued a Wish 2021 Eleraser Award on the spot, Wish 2021 potential sellers, 2021 most potential to the sea brand award.

At the same time, I also awarded WISH2021 students’ sympathetic awards, SF International, Wanhao Express, Shunyou Logistics, Tailor, Linkage Advantage, Lianlian International, Yan Lun Logistics, Equick NetEase, Yunu Logistics, Wan Hao and other awards, With the accelerated scale of e-commerce, many ecological companies are welcoming a broader development space.

This WISH2021 global year seller ended successfully in a warm atmosphere. The global epidemic has deeply changed consumption habits, accelerating digital processes, cross-border e-commerce ushered in growth, China’s brand also ushered in a great sea gold period. This summit was jointly organized by Wish, and Wish as a leading mobile e-commerce platform in the industry. It is an excellent opportunity for merchants to develop the global market. 36 出 海 will continue to pay attention to China’s cross-border e-commerce development, help Chinese brands the road.

Disclaimer: The market is risky, choose cautious! This article is for reference only, not for trading basis.